Best budget in ear headphones 2018
May 1, 2018

How 50 retailers frame their add to cart

The infographic below shows you the “add to cart” strategies of fifty online retailers.

Key findings:

  1. Orange is the most popular add to cart button color
  2. Over 64% retailers use add to cart buttons with rounded corners.
  3. Over 64% retailers use a medium sized button
  4. 54% retailers use the word cart, making it the most popular term for add to cart buttons, with 28% of them using the word basket
  5. 62% don’t have the shopping cart icon, while the rest believing in adding a visual icon



add to cart optimization

Shopping Cart buttons Insight



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