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The infographic below shows you the “add to cart” strategies of fifty online retailers.
- Orange is the most popular add to cart button color
- Over 64% retailers use add to cart buttons with rounded corners.
- Over 64% retailers use a medium sized button
- 54% retailers use the word cart, making it the most popular term for add to cart buttons, with 28% of them using the word basket
- 62% don’t have the shopping cart icon, while the rest believing in adding a visual icon
Shopping Cart buttons Insight